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عمومی::
نقطهی اتکا
They found that people tend to make judgments by using relative distances from anchor points.
The anchoring effect is often referred to as the anchoring and adjustment heuristic because we often adjust our judgments in relation to some anchor point.
Francisco after receiving an anchor point of 558 degrees Fahrenheit, you may have started from 558 degrees and adjusted your estimate downward until you reached an estimate that was more reasonable.
In either case, however, your estimate is now higher than if I had asked you whether the probability was greater or less than 10 percent, a much lower anchor point.
In one study, people were asked to give the freezing point of vodka-a question that most people were stumped to answer-and so they used the freezing point of water as an anchor point.
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